In previous years this publication has given an insight into the asset light strategies of global hotel operators, an overview of some of the trends in hotel franchising and provided a brief appreciation of the issues affecting hotel franchising. This year we have retained some of the “quick to view” educational references and the focus on technology inter-operability issues within hotel franchising as well as looking at the current economic environment. We hope you find this 2014 Guide an interesting read!
THE MARKET -
Looking back at 2013, the by-word seems to have been “momentum”. In general terms the momentum gained in 2013 has created a positive outlook and a favourable transaction climate for 2014 across the globe. There will always be regional variances, however we are now seeing transactions coming to the market that in the recent past may not have been concievable. Looking forwards the challenge for hoteliers is still the need to build, manage and differentiate their brands across all market segments and territories and in doing so to understand what customers are looking for to gain the all-important brand loyalty.
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