Hospitality And Leisure: Franchising And Industry Innovation (Asia)

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The majority of hotels operate under a global brand either owned by the operator, leased by the operator, run by the owner (or its manager) under franchise or run by an operator on behalf of the owner under a management agreement. Many global operators have pursued asset-light strategies over the past decade, and franchise and management agreements have now become the preferred type of contract.

In this publication we will look at the asset light strategies of global hotel operators using a ‘quick to view’ educational referencing guide as well as looking at technology interoperability issues within hotel franchising.

Please see full publication below for more information.

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