Hostess Readies Itself for the Bidding Process

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Hostess Readies Itself for the Bidding Process

by Joel R. Glucksman on December 4, 2012

Following the approval of the court to wind down its operations, Hostess Brands will now traverse the final step of its bankruptcy process: finding a bidder or bidders for its remaining assets.

The company's dissolution - which also resulted in a loss of 18,000 jobs - will allow bidders to come forward to purchase and to bring new life to the iconic Hostess product brands, and it appears there is significant interest in taking control of the company – or, more likely, its individual assets. Hostess noted in court documents that it has 110 potential buyers lined up who have expressed interest in several of its brands, including CupCakes, Ding Dongs and Ho Hos – and, of course, Twinkies.

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