In a recent presentation to a large group of lawyers in Sydney, Australia I decided to try a different approach in my presentation. After a brief introduction, I simply asked the audience, “what would you like to know about social media for lawyers?”
There was brief pause and silence. Inside I wondered, would anybody have a question to ask? Would the deafening sound of crickets chirping force me to change my strategy? Then the floodgates opened. The questions began. We ended up having outstanding questions that directed what I feel like was one of the better sessions I ended up running.
The session was great because I wasn’t telling the audience what they needed to know, in my opinion. It was a conversation, and their insights drove the content. So how do we create blog posts that START conversations? How do we take advantage of the wisdom of the crowd?
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