How Graphics Help the President Persuade and Can Help Attorneys Too

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In this post, I show some examples from the State of the Union Address that might help attorneys improve their own use of charts and graphs in litigation. Visualizing and presenting data in an engaging, persuasive way is critically important for numbers-heavy cases involving financial transactions and economic data. I’ve seen attorneys present graphs and spreadsheets that are about as interesting as watching paint dry. The president’s team, by contrast, created graphs that hold the viewers’ attention and strengthen the points he makes orally. Let’s look at a couple of ways the White House graphics use effective techniques to push the president's point of view fairly but persuasively.

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