Not every technology change comes with hard and fast metrics by which a firm can measure return on investment. But when they do include at least some—it’s good to examine those metrics and balance them against other objectives. In our brief interview at the Legal Marketing Technology Conference West, Fenwick & West Chief Marketing Officer Rob Kahn explains how he calculated ROI on his firm’s website upgrade.
Published In: Law Firm Marketing Updates, Law Practice Products & Services Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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