“Sales” is often a dirty word, both inside the law and out. The thing is, popular CRM tool SalesForce isn’t really about “sales,” per se, but more-so actively tracking relationships with clients and arming lawyers and legal marketers with numbers when measuring the value of their client development activities. In our brief interview at the Legal Marketing Technology Conference West, Greenberg Glusker Chief Marketing Officer Jonathan Fitzgarrald explained the unique ways his firm uses SalesForce.
Published In: Law Firm Marketing Updates, Law Practice Products & Services Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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