How long should a blog post be?

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New bloggers love to ask, “how long should my blog post be?” 500 words? Is 1,000 words too much?

You graduated from law school a long time, so forget about numeric constraints. When blogging you are no longer bound by rules or Blue Book guidelines. I believe in a common sense approach to the length of blog posts:

1. Say something interesting right at the beginning.

2. If you don’t have anything else interesting to say, end it there.

3. If you have more to say that is useful and interesting, find a way to say it as quickly as possible. A blog post is a snack, not a meal.

This post was just over 100 words. Some days you just have to be ok with that.

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Adrian Dayton | Attorney Advertising

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