How Can Nonprofits Raise Money Using Promotional Campaigns?
Promotional campaigns by nonprofits, their agents, and for-profits that engage in “cause marketing” are heavily regulated under state law. Each entity is separately regulated:
Charity / Nonprofit Organization
– Professional Fundraiser
– Professional Fundraising Counsel / Consultant
Types of Regulations:
– Charitable registration requirements
– Registration and filing, bonding requirements applicable to professional fundraisers/professional fundraising counsel, commercial co-venturers
– Contract requirements
– Advertising disclosures
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