How Nonprofits Can Raise Money and Awareness through Promotional Campaigns without Raising Legal Risks


How Can Nonprofits Raise Money Using Promotional Campaigns?

Promotional campaigns by nonprofits, their agents, and for-profits that engage in “cause marketing” are heavily regulated under state law. Each entity is separately regulated:

Charity / Nonprofit Organization
Professional Solicitor
 – Professional Fundraiser
 – Professional Fundraising Counsel / Consultant

Commercial Co-venturer
Types of Regulations:
 – Charitable registration requirements
 – Registration and filing, bonding requirements applicable to professional fundraisers/professional fundraising counsel, commercial co-venturers
 – Contract requirements
 – Advertising disclosures

Please see full presentation below for more information.

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Published In: Communications & Media Updates, Nonprofits Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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