How to Bridge the Gap Between Legal Marketers and Lawyers—Ross Fishman

Plain and simple, lawyers are just wired differently than most people. As a result, communicating and outlining marketing strategies to them—from the effort required on their part to the reasoning behind such strategies to the time it takes to have an impact—can be something of challenge. To explain how legal marketers can best bridge that gap, we bring in Ross Fishman of Fishman Marketing. He will speak as part of the Top Tips in Integrated Marketing session at the Legal Marketing Technology Conference October 11th in San See more +

Plain and simple, lawyers are just wired differently than most people. As a result, communicating and outlining marketing strategies to them—from the effort required on their part to the reasoning behind such strategies to the time it takes to have an impact—can be something of challenge. To explain how legal marketers can best bridge that gap, we bring in Ross Fishman of Fishman Marketing. He will speak as part of the Top Tips in Integrated Marketing session at the Legal Marketing Technology Conference October 11th in San Francisco. See less -