How To Create a Marketing and Business Development Culture Within Your Firm

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As a Managing Partner, you must run your firm more like a business and less like a fraternal profession. Firms that embrace the corporate model – and the marketing culture that drives it – are the ones best positioned to succeed and profit in today’s intensely competitive marketplace.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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