It’s that time of year: personal marketing plan season. When it comes to creating a personal marketing plan, make it strategic and also keep it simple. In this episode, Tom and Jay discuss the different components of a personal marketing plan, and how lawyers can make theirs effective and actionable. They expound upon:

1. Goal setting

2. The importance of See more +

It’s that time of year: personal marketing plan season. When it comes to creating a personal marketing plan, make it strategic and also keep it simple. In this episode, Tom and Jay discuss the different components of a personal marketing plan, and how lawyers can make theirs effective and actionable. They expound upon:

1. Goal setting

2. The importance of differentiation

3. Identifying your audience

4. Understanding your audience’s ecosystem

5. Marketing tactics

7. Scheduling your marketing activity See less -