How to Create an E-Newsletter People Will Actually Read

E-newsletters have proven to be a great way for attorneys and other professionals to keep in regular touch with clients, prospects and referral sources. But an e-newsletter does you no good if no one is reading it. Here are 10 tips to ensure you create an e-newsletter that people actually want to read:

1. Ask why. Before you begin an e-newsletter program, ask yourself why you want one. As I noted above, one of the main reasons law firms send out e-newsletters is that it’s an inexpensive and effective way to keep in touch with clients who may need you again or referrals sources who need reminding that you exist. The goals for your e-newsletter should align with your business goals...

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