My part in a recent presentation to the San Francisco Trial Lawyers Association concerned opening statements, and I wanted to share a highly graphically immersive style of opening that allows an attorney to persuasively convey a great deal of information in a short period of time. Since the focus of the presentation was partly on short matters like one-day trials or arbitration, the use of graphics in such settings can be tremendously valuable and helpful to the finder of fact.
I started my presentation by addressing the legitimate question, why use graphics at trial at all? The answer is because study after study has concluded that after three days, people only retain about 10% of what they hear, 35% of what they see, but 65% of what they see and hear together. Combining the powerful oral skills of a good attorney with a visual backing that constantly re-enforces the attorney’s points is the best way to ensure that the information gets through and sticks with your audience.
The example I used was actually for a few cases melded together to create one opening. In this sample composite case, the plaintiff claimed the defendant truck driver was driving too fast and hydroplaned in the rain, causing the defendant to lose control and strike plaintiff’s truck, which caused a brain injury. ...
I hope you’ll watch the video below because it provides a good example of how we suggest attorneys put together the graphics for a powerful visual opening. What’s missing from the video, of course, is the attorney’s oral opening (the video has no sound or captions), so you’ll have to use your imagination and view the graphics as if an attorney were delivering his or her argument in court with the graphics displayed in the background.
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