At Cogent Legal, real estate and land use cases are among our favorite to support. They can offer up rich and tangible imagery to shape for jury scrutiny. Not surprisingly, trial teams for such cases, on occasion, come to us focused on a document-centric visual presentation—that is, focused on contracts and emails. In these instances we try to remind them of the following two tips to help win the attention and “discerning bias” of the jury: 1) tie the presentation to the property, and 2) show the tangible consequences of the case.