How to Get People to Like You – At Least on Facebook

by JD Blogger LLC
Contact

Facebook for LawyersIt seems every business wants you to “like” them on Facebook. Do you ever wonder if it really matters?  What is the end result of all these “likes” and why should you care?

Initially, you can create a Facebook page for your law firm.  Next, you can use this Facebook page as an outpost where you can interact with ‘fans’ of your firm and drive people back to your law firm website.

The more people that ‘like’ your Facebook page, the more people will see the status updates you post on it.  Think of people who like your law firm Facebook page like you think of friends on your personal Facebook page.

So, once you get your fan page up and running, the next step is to get people to like you.  I started the JDBlogger Facebook page at the beginning of this year.  The first step I took was to let my personal Facebook friends know about my new page.

Getting People to Like You

In the Admin section of your law firm page there is a button labeled “Build Audience” with a drop down menu.  The drop down menu has a few options including inviting your current Facebook friends and email contacts.  This is a good place to start.  Your personal Facebook friends will receive an invitation to ‘like’ your page.  By taking this first step I got an immediate 100 ‘likes’.

Because more ‘likes’ means a larger audience for your content, you want as many people to like your page as you can.  You can get more likes and more exposure to your office by creating an ad.

This can be done in the same “build audience” drop down menu.  Under the “Create an Ad” option you can easily put together an ad to promote your law practice page.  This ad will show up in both the news stream as well as the ads listed on the right hand side of the screen on Facebook.

Open Up Your Pocketbook

Running these ads is not free.  You can set a daily budget of a minimum of $5 per day on up.  The more you are willing to pay the more you likes you will get.

For the JDBlogger Facebook page I set a daily budget of $15 per day for two ads ($30 total).  I ran these ads for about a month and was able to swell my likes from about 100 to over 1000.  The cost was a little over $800.

I know that seems like a lot of money to spend on Facebook, but you need to think of what it actually gives you.  The more ‘likes’ you have the more people you can get your the content from your blog in front of.  The more people that see and read your content, the more likely you will make a connection that will result in a new client.

Promoting Your Facebook Posts

While I won’t go into a lot of detail on promoting your posts it is important to mention that just because I have over 1000 likes on my JDBlogger Facebook page doesn’t necessarily mean that my status updates are going to be seen by all 1000 fans.

In order to get my content in front of as many of the page fans as possible it is necessary to promote your post.  This also comes with a fee, generally $5-$20 per post.

This all may seem like a lot, but compared to the thousands many firms spend on self-declared SEO experts each month this is peanuts.

How have you used Facebook to market your law practice?

Written by:

JD Blogger LLC
Contact
more
less

JD Blogger LLC on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.