How to Make Your Emails Mobile-Friendly

Earlier this year, email marketing services company Litmus took an in-depth look at their aggregated email analytics (1 billion+ emails delivered) and found that mobile has now overtaken desktop and webmail in overall email opens.

In an amazingly quick turn of events, Litmus found an 80% increase in just six months for email opens on mobile devices.

What that means: your email marketing better be optimized for mobile devices. Specifically for iPhone and iPad, which dominated with 80% of mobile opens performed on these devices.

Here are some tips for mobilizing your email marketing:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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