Earlier this year, email marketing services company Litmus took an in-depth look at their aggregated email analytics (1 billion+ emails delivered) and found that mobile has now overtaken desktop and webmail in overall email opens.
In an amazingly quick turn of events, Litmus found an 80% increase in just six months for email opens on mobile devices.
What that means: your email marketing better be optimized for mobile devices. Specifically for iPhone and iPad, which dominated with 80% of mobile opens performed on these devices.
Here are some tips for mobilizing your email marketing:
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