How to Select a Marketing Firm: Some Tips From the “Other Side”

The decision to work with a marketing firm or consultant is not an easy one. Lawyers are not marketers by nature and they don’t teach practice building in most law schools. Hiring a marketing vendor requires an investment and that doesn’t even include the expenses involved in the actual purchasing of ad space, pay-per-click services, broadcast time, printing services, etc. It also does not include the significant investment of time that will be required as well.

But once the decision to move forward has been made, how do and how should law firms go about the actual selection process?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© A.L.T. Legal Professionals Marketing Group | Attorney Advertising

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