How to Select a Marketing Firm: Some Tips From the “Other Side”

The decision to work with a marketing firm or consultant is not an easy one. Lawyers are not marketers by nature and they don’t teach practice building in most law schools. Hiring a marketing vendor requires an investment and that doesn’t even include the expenses involved in the actual purchasing of ad space, pay-per-click services, broadcast time, printing services, etc. It also does not include the significant investment of time that will be required as well.

But once the decision to move forward has been made, how do and how should law firms go about the actual selection process?

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© A.L.T. Legal Professionals Marketing Group | Attorney Advertising

Written by:

more+
less-

A.L.T. Legal Professionals Marketing Group on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×