Are you being continually forced to compete for clients based on price? If so, then you need to be aware of what is at the root of this problem: chasing the wrong prospects is the basis of all pricing problems.
Casting a wide net for clients without applying any targeting criteria is dangerous because sometimes it works. The clients you get by doing this are inevitably those that will pound you on price and beat up on your staff as well.
If you choose to compete only on price, your fees have exactly one way to go – down...
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