When I first went out on my own, I thought getting new clients would be pretty easy.
I’d go out and speak to some groups, they’d hear my message, and they’d schedule time to meet with me, and hire me.
I was a pretty good speaker and it felt like it would be easy.
But, it wasn’t quite that easy. I found that the people LOVED my talk and told me they would call me, but then they didn’t.
They got busy, lost my number, forgot my name. There’s a million reasons. Right?
On occasion, I’d run into one of those people who heard me talk and I would ask them if they took action on what I shared and I would be devastated to hear that they did … with another lawyer.
I was marketing for my competition!
They hired whoever was right in front of them — from an ad or a referral — at the moment they were ready to hire.
And because I didn’t really know how to market the right way, that someone wasn’t me.
I changed one thing and that one thing changed everything.
I bet you want to know what that one thing was, don’t you?
I reveal all the details in this 7:53 audio recording How to Stop Marketing For Your Competition right here. It’s short, but it could change your law practice and how you market – forever.