How to Use Client Surveys to Market Your Law Firm's Services and Identify Client Needs and Concerns

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Social media are getting a lot of hype in the legal community. While LinkedIn, Facebook, blogging and other Web 2.0 techniques should certainly be part of your overall marketing effort, law firm marketing still requires a two way conversation in order to generate business. Direct communication with your clients and client prospects remains a critical component of the sales process; but client interviews can help you to uncover important information about your business relationships and about the needs of your clients.

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