HOW TO WRITE CONTENT THAT GETS HIGH MARKS

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THE PLAIN TRUTH ABOUT SEARCH ENGINE OPTIMIZED CONTENT

The majority of people who search for a law firm online do not start by going to Google and typing the name of a specific law firm. Instead they might type, “Divorce attorney, Denver,” or “Piscataway personal injury lawyer,” or “lawyer who writes wills”… hmmm, make that “lawyer who writes wills in Des Moines.”

If you tried to search for your law firm that way, would your website appear on the first page of the listings on Google? If your Website isn’t listed on that first Google page, chances are your potential client will hire a law firm whose name does appear there.

That’s because:

• 68% of “searchers” do not look at search results beyond the first page of listings

• The top 30 search results (pages 1-3) get over 92% of ALL search traffic

• 39% of search engine users believe that companies appearing in the top search positions are industry leaders*

*According to a Jupiter/NPD Market Survey

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Search Engine Optimization (SEO) means that your Website contains the content and proper website coding that make it authoritative and appealing to Google and other major search engines. So, when potential clients search for a law firm with your services, your Website appears within the first few pages of search results because the search engines view your website as important for the audience.

A Website optimized for search engines helps improve the quality and volume of traffic to your Website; so search engine optimization is an important piece of your web marketing strategy.

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Jaffe | Attorney Advertising

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