How to Write Legal Content That People Will Read

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Your law firm website will never reach its potential unless your content is directed to a clearly-defined audience. Since you cannot know the exact characteristics of each potential reader, you should think in terms of personas. A persona is a fictional character that shares the characteristics of the majority of your target market. When you write with a persona in mind, your content is more likely to be targeted to your audience’s needs, desires, and interests.

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