How to Write Legal Content That People Will Read

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Your law firm website will never reach its potential unless your content is directed to a clearly-defined audience. Since you cannot know the exact characteristics of each potential reader, you should think in terms of personas. A persona is a fictional character that shares the characteristics of the majority of your target market. When you write with a persona in mind, your content is more likely to be targeted to your audience’s needs, desires, and interests.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Jack Falconberg | Attorney Advertising

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