Ah, a very common challenge for new attorneys just starting out these days. The first thing you want to do is choose a practice area you are going to focus on and a specific client market you are going to focus your energy on. I mentioned focus twice in the last sentence because when you are starting your law practice with very little money, focus is your best resources.
Next, find out where the people you want to serve are already gathering for meetings, to hang out, to learn, read, relax, exercise, make money — and be there. Whenever possible do everything you can to get in front of these folks and speak about what you do and how you can help. Speaking to groups of your ideal prospects is the single best way to get new clients for your start up law practice as inexpensively as possible.
The key is to make sure that every speaking engagement pays off with phone calls to your office and not just with pats on the back at what a great job you did. More on how to do that in another article.
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