India’s Global Expansion: Eyeing Latin America

On July 11, 2010, Spain midfielder Andrés Iniesta scored a sensational goal in extra time to put Spain ahead of the Netherlands. Spain went on to win the 2010 World Cup. Iniesta, named the man of the match, instantly etched his name in World Cup history and Spanish folklore. However, there was another unsung hero of the World Cup. This hero never marched on the pitch. But it did have the backing of a nation. Mahindra Satyam, an up-and-coming IT Company from India, was the official technological service provider for the World Cup. Mahindra Satyam permitted anxious fútbol fans around the world to watch their respective national team fight for the World Cup Trophy.

For Mahindra Satyam, however, this was just the beginning. Now determined to provide its services to the rest of the world, Mahindra Satyam has focused on emerging regions, particularly Latin America where much of the developed world has shifted its interest.

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