Interesting legal issues at Wired Next Fest 2014


The tech gurus in Milan are very excited since next week-end there will be the Wired Next Fest which will cover some of the most relevant technology matters currently discussed.  Interestingly some of such issues have been covered in our articles on this blog.

Below is the list of our personal top 5 sessions at Wired Next Fest based on the program of the event available on their site:

1. Fashion and Food: how blogs are relevant (Fashion e Food: quanto tira il blog)

Issues relating to the importance of blogs in the fashion and food industry was even an event arranged by us named #Fashionline whose main giveaways are summarised in this post.

2. Silicon Italy: how to get on the digital platforms (Silicon Italy: come salire sulle piattaforme digitali)

Can the Californian experience of start-ups can be reproduced in Italy? Should Italy just reproduce what had been done in the US or try to follow its own approach. The fostering of the start-up sector is something on which Italy has been extensively working lately with for instance new funding initiatives for start-ups, the introduction of crowdfunding and considerable tax benefits for them.

3. Big Food: the new era of cognitive computing (Big Food: la nuova era del cognitive computing), The artificial intelligence and the second age of machines (L’intelligenza artificiale e la seconda età delle macchine) and Soft robotic: soft circuits (Soft robotic: circuiti di morbidezza)

Cognitive computing and the possibility to interact with them and take advantage from the information they collect is one of my favourite topics which is linked to the Internet of Things.  How machines can collect information about us in order to give us a better services has been covered not only in general terms in this post but also specifically with reference to wearable technologies and eHealth. The relevance of the Internet of Things and its subsectors is confirmed by the fact that Wired arranged 3 sessions on them!

4. Gamification: let’s play to do business (Gamification: giochiamo a fare business)

How games have been relevant as part of marketing initiatives and on the other hand how Italian laws on prize competitions especially if run on social media are restrictive even though such restrictions according to someone might be waived because in breach of European laws.

5. The network that changes the reality (la rete che cambia la realtà)

How following comments on Facebook, users convinced the manufacturer of a type of ice-cream which had been taken out of the market to restart its production. The issues relating to the liability of conducts performed on social networks has been covered in several posts on this blog both with reference to general principles and through its implementation in recent cases involving Facebook page managers and even TripAdvisor users up to the more recent dispute involving comments on unnamed persons on Facebook.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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