IP: Protecting your brand in the Internet of the future -- Pre- and post-delegation rights protection mechanisms for gTLDs

more+
less-

Originally published in InsideCounsel.com on November 20, 2012.

As the Internet Corporation for Assigned Names and Numbers (ICANN) gears up to begin delegating up to 1,000 new generic top-level domains (gTLDs) in little more than six months, brand owners are strategizing how to protect their brands in the journey toward the “Internet of the Future,” or at least they should be. While the applicant guidebook provides for some rights protection mechanisms (RPMs), some companies are concerned that these RPMs are inadequate and are pressing for greater protections. Whether ICANN agrees to supplement or change the existing routes available for brand protection, brand owners should be aware of and may need to implement brand protection strategies in either the pre-delegation and post-delegation phases (or both) in order to adequately safeguard their rights in the new gTLD expansion.

Phase 1: Pre-delegation RPMs -

The main avenue for challenging a potentially infringing TLD application in the pre-delegation phase is filing a “legal rights” objection using the formal objections process. When a company files a legal rights objection, an independent panel determines whether the applied-for use of the new gTLD...

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Loeb & Loeb LLP | Attorney Advertising

Written by:

more+
less-

Loeb & Loeb LLP on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×