IP/Entertainment Law Weekly Case Update for Motion Picture Studios and Television Networks -- December 19, 2012

more+
less-

Table of Contents

Warner Brothers Entertainment v. The Global Asylum, Inc., USDC C.D. California, December 10, 2012
 Click here for a copy of the full decision.

  • District court grants temporary restraining order enjoining release of Age of Hobbits film, finding that plaintiffs were likely to succeed on their trademark claims related to plaintiff’s motion picture The Hobbit.

Defendant The Global Asylum, Inc., is a film production company that produces, among other things, “mockbusters,” which are cheaper parodies of major films that often have titles very similar to major releases. Plaintiffs, Warner Brothers Entertainment, Inc., New Line Cinema and Metro-Goldwyn-Mayer Studios, Inc., and others related to the production and distribution of motion pictures based on the novels of J.R.R. Tolkien, including The Hobbit: An Unexpected Journey, as well as plaintiff, The Saul Zaentz Company, which owns various trademarks that include the word “Hobbit,” filed a trademark infringement suit against defendant seeking (among other remedies) a temporary restraining order (TRO) enjoining the distribution of defendant’s film Age of Hobbits, which had been set for release on December 11 (three days prior to the release of The Hobbit). Defendant insisted that Age of Hobbits – which was set to be released on DVD, Blu-ray and the Internet – had nothing to do with Tolkien’s characters of the same name, but rather was about a group of prehistoric humans living in what is now Indonesia. On December 10, the district court granted plaintiffs’ motion for a TRO enjoining the release of defendant’s film under the title Age of Hobbits, finding that plaintiffs had satisfied the four-factor test for injunctive relief – they had shown (1) likelihood of success on the merits, (2) likelihood of irreparable harm to them if the injunction were not granted, (3) a balance of hardships favoring plaintiffs and (4) that an injunction would benefit the public.

With respect to plaintiff’s likelihood of success, the court first noted that in order to prevail on the merits of their infringement claim, plaintiffs would have to show (1) a protectible ownership interest in the subject trademark and (2) that defendant’s use of the mark was likely to cause consumer confusion. Applying this test, the court first found that plaintiffs had a protectible interest in the “Hobbit” mark because it had been registered in various forms with the Patent and Trademark Office, including one registration for the mark’s use on “printed matter.” Since plaintiffs had not shown that the trademark had been registered for use in movie titles, the court also explored whether the “Hobbit” mark had gained secondary meaning in the marketplace, and concluded it had, citing to evidence (submitted by the plaintiffs) that about half of 400 randomly selected survey respondents associated “Hobbit” with Tolkien’s works. The fact that plaintiffs had extensively used the word “Hobbit,” including in three prior Lord of the Rings films, constituted additional evidence of secondary meaning.

In determining whether defendant’s use of the mark was likely to cause consumer confusion, the court applied the eight-factor test, noting that, under Ninth Circuit precedent, the most important of these factors were the strength of the mark, the relatedness of the goods and the marketing channels used. The court found the “Hobbit” mark to be strong because the word “Hobbit” originated with Tolkien and was invented to describe fictional creatures in his novels. The two films at issue, plaintiffs’ The Hobbit: An Unexpected Journey and defendant’s Age of Hobbits, competed for an overlapping audience (an audience interested in feature-length fantasy films), particularly since defendant deliberately selected a release date for its film that predated the release date for plaintiffs’ film by three days. The court did not discern a meaningful distinction in the fact that plaintiffs’ motion picture was being distributed to movie theaters worldwide, whereas defendant’s film was being released on DVD, Blu-ray and the Internet. Noting that both films were being marketed on the Internet and that this Internet marketing did carry the risk of consumer confusion, the court concluded that the “marketing channels” factor was nonetheless weak because Internet marketing is ubiquitous and utilized by almost all marketers of goods and services. Analyzing the other factors in the eight-factor test, the court noted that the imagery attendant to the use of “Hobbit” in defendant’s film marketing was similar to that depicted in plaintiffs’ film, including a “character holding mythical weapons and mythical creatures such as dragons, battle scenes, mountains and fire[.]” The court also found some evidence of actual confusion among customers, pointing to a weekly tracking study conducted by Nielsen National Research Group in which about 30 to 40 percent of 1,200 respondents exhibited confusion about the source of Age of Hobbits. The court also found that defendant intended to deceive customers and deemed “disingenuous” defendant’s claim that its movie is unrelated to Tolkien’s works, noting that defendant was a proprietor of “mockbusters” and that no evidence existed that defendant actually marketed Age of Hobbits as being about a prehistoric group of people who lived in Indonesia. The court also noted defendant’s choice of a release date so close to that for The Hobbit. Ultimately, the court found that many of the eight factors supported a finding of likelihood of confusion and that none of the factors weighed against such a finding.

Given that plaintiffs had shown consumer confusion and a protectible interest in the “Hobbit” mark, the court assessed whether the defendant had a valid defense to plaintiffs’ trademark infringement claim and found that none of the three defenses that defendant asserted – (i) that it was permitted to use “Hobbits” in the title of its film pursuant to the test articulated in the Second Circuit’s decision in Rogers v. Grimaldi, (ii) that its use of the mark constituted nominative fair use and (iii) that the “Hobbits” mark was sufficiently generic – had any merit.

Under the Rogers test, the defendant must establish (1) the mark used in the title has relevance to the defendant’s artistic work and (2) the title does not mislead as to the source or content of the work. Additionally, under the Ninth Circuit’s decision in Mattel, Inc. v. MCA Records, the mark must have acquired expressive meaning beyond the source from which it originated (in this case, the works of Tolkien). The court found only this last of the factors to be satisfied in this case. While the “Hobbits” mark has acquired expressive meaning beyond the works of Tolkien, the use of the mark has no artistic relevance to the defendant’s underlying work and in fact misleads consumers as to the source of the work. In order to satisfy the artistic relevance prong, defendants had to be using the mark to reference Tolkien’s works or characters while also using the mark in a way that was artistically relevant to defendant’s own film, but defendants disclaimed any intention of referencing Tolkien’s works or characters, instead claiming that “Hobbits” referred to the prehistoric people in Indonesia. The court also found that the defendant’s use of the “Hobbits” mark was misleading based on the strong likelihood of confusion among consumers that it believed existed.

The court also rejected the defendant’s nominative fair-use defense, which is available when a defendant uses a mark to describe the plaintiff’s product rather than the defendant’s own product, since the defendant “has clearly stated that it in no way intended to refer to plaintiffs’ mark by using the trademarked term.” Finally, the court rejected defendant’s contention that “Hobbits” was generic, noting that a federally registered mark (such as “Hobbits”) was presumed not to be generic, and that the defendant had failed to adduce evidence showing that consumers view “Hobbits” as a generic term disassociated from the works of Tolkien.

Having dispatched defendant’s defenses and concluding that plaintiffs were likely to succeed on their infringement claim, the court considered the remaining factors in support of the TRO. The court found that irreparable harm was presumed since plaintiffs had established a likelihood of confusion. According to the court, “[t]his is because it is reasonable for a court to assume that continuing infringement will leave the plaintiff with a loss of control of its reputation and a loss of its goodwill.” The court rejected defendant claim that plaintiffs had waited too long to file for the TRO, since the defendant announced the making of Age of Hobbits in February 2012, and plaintiffs only sought a TRO in November, finding that the intervening period did not undercut plaintiffs’ claims of urgency and irreparable harm, particularly since plaintiffs needed several months to investigate their claim, plaintiffs sent the defendant a cease-and-desist letter in August (shortly after defendant started marketing the film), and during September and October the parties held negotiations in an effort to avoid resorting to the courts.

The court found the balance of hardships also weighed in favor of plaintiffs, rejecting defendant’s contention that it would suffer hardship because it would be unable to release its film, for which it had already distributed DVD and Blu-ray copies to retailers and rental stores. The court reasoned that defendant suffered no hardship by being prevented from releasing a film with an infringing title and that it distributed copies of the film well after becoming aware (through plaintiffs’ cease-and-desist letter and the filing of the complaint) that plaintiffs would be taking legal action to try to stop the release of Age of Hobbits. The court found that the public interest favored an injunction because the public has an interest in not being deceived or confused as a result of misuse of trademarks, and plaintiffs had submitted evidence that some customers were likely to be confused as to the origin of Age of Hobbits.

Finding that plaintiffs had satisfied all four factors, the court entered a TRO enjoining the release of the defendant’s film under the name Age of Hobbits pending a preliminary injunction hearing set for late January. The court also ordered the plaintiffs to post a bond in the amount of $50,000, representing about 10 percent of the budget for Age of Hobbits.



Parker v. Outdoor Channel Holdings, USDC D. Texas, December 12, 2012
 Click here for a copy of the full decision.

  • District court denies defendants’ motion for summary judgment, finding that a reasonable fact finder could find that the protectible elements of two bass fishing competition shows were substantially similar.

Plaintiff brought suit against defendants alleging that their television show Ultimate Match Fishing infringed his copyrights in nine episodes of a televised competitive bass fishing show known as Match Fishing, which plaintiff created, wrote, produced and directed. Plaintiff holds 13 copyright certificates, including four for competition rules and nine individual episodes from 1981 to 1988, and asserted that Ultimate Match Fishing copied 16 enumerated “original constituent elements” of Match Fishing. The district court denied defendants’ motion for summary judgment, finding that a reasonable trier of fact could find the two programs substantially similar with respect to original, protectible elements. The court also denied defendants’ motion for partial summary judgment, rejecting the argument that infringement is impossible, as a matter of law, with respect to five missing episodes of Match Fishing, because that court could not undertake a side-by-side comparison of the episodes with Ultimate Match Fishing. While it denied defendant’s motion for partial summary judgment that the copyrighted rules could not, as a matter of law, be infringed by defendants’ television program, the court did grant defendant partial summary judgment holding that the rules – an original work and three derivative works – constituted a single work for statutory damages purposes.

At the outset, the court considered the 16 specific constituent elements that plaintiff alleged defendants had copied and that defendants argued were unprotectible either because they were not original or were scenes a faire that flowed naturally from the topic of “sports competitions.” Noting that “sports competitions” was too broad a category and that the more appropriate topic was the narrower “televised bass fishing competitions,” the court found that while a number of the elements were not protectible because they are either not original (using a tournament bracket, dividing matches into four periods, determining a winner by fish weight, having the announcer inject commentary, placing microphones on the competitors and encouraging competitive banter between the two fisherman) or were scenes a faire related to a televised bass fishing competition (using a coin toss, assessing penalties, including reducing the weight of the fish, crossing line, following the competitors’ boat with a camera crew), the remaining constituent elements were protectible. These elements included creating an arena for the contest by bisecting the boat with a line that extends outside the boat to the water surface, putting both competitors in the same boat with the one in the front controlling the boat, and with control switching after each period, uniformed referees and imposing penalties such as weight deductions for crossing the line and other infractions. After separating the protectible and non-protectible elements of the shows, and noting that Plaintiff’s selection and arrangement of the constituent elements of Match Fishing required a minimal degree of creativity and were therefore also protectible elements, the court concluded that that a reasonable trier of fact could conclude that the shows were substantially similar based on the protectible elements, and despite some “minor differences” (the number of referees, the amount and tenor of the banter between competitors and commentators of Ultimate Match Fishing, different weight penalties for casting over the center line, different time periods, and more use of music and flashy production value in Ultimate Match Fishing, which the court attributed to more modern technology).

The court also denied defendants’ motion for partial summary judgment as to the five episodes of Match Fishing that plaintiff had not provided to the court, rejecting defendants’ argument that without the episodes the court could not perform the required side-by-side analysis to determine substantial similarity. Noting that a trier of fact need not view every episode of television programs when the side-by-side comparison is not of the unique content of individual episodes but of the program’s format, the court concluded that the question for the trier of fact was whether the missing episodes also contained the format and that secondary evidence, admissible to prove the content of the missing episodes, might be sufficient to establish the missing episodes’ content. “There is a fact question whether protectible elements of the five missing episodes are, as Plaintiff asserts, ‘nearly identical’ to those in the produced episodes. Although Plaintiff has a difficult task, partial summary judgment on this point is denied.”

The court also rejected defendants’ argument that, as a matter of law, the textual rules cannot be infringed by producing and broadcasting a television show. Plaintiff claimed that defendants copied the format or treatment of Match Fishing, as expressed in the copyrighted rules, in producing and broadcasting Ultimate Match Fishing. Citing the examples of books and written treatments, the court noted that text can be infringed by a television show and concluded that the text of the rules together with their copyright certificates “do describe enough of the format of Match Fishing to deny partial summary judgment on this point.” The court did grant defendants’ motion for partial summary judgment on the issue of statutory damages, however, holding that, based on the copyright certificates, the four versions of the copyrighted rules were one work – the original rules and three revisions that built on preceding iterations.



For more information, please contact Jonathan Zavin at jzavin@loeb.com or at 212.407.4161.

Westlaw decisions are reprinted with permission of Thomson/West. If you wish to check the currency of these cases, you may do so using KeyCite on Westlaw by visiting http://www.westlaw.com/.

Circular 230 Disclosure: To assure compliance with Treasury Department rules governing tax practice, we inform you that any advice (including in any attachment) (1) was not written and is not intended to be used, and cannot be used, for the purpose of avoiding any federal tax penalty that may be imposed on the taxpayer, and (2) may not be used in connection with promoting, marketing or recommending to another person any transaction or matter addressed herein.

 

Topics:  The Hobbit, Trademarks, Warner Brothers Entertainment

Published In: Art, Entertainment & Sports Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Loeb & Loeb LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »