Is It Ok to Show a Little Personality in Your Blog Posts?


I understand. I really do. You want to show your readers that you are the “go to” lawyer in your field. You also want to come across as a “professional.”

But, I think your potential clients want more than that. Unless it is a “bet the company” matter, your potential clients want to hire lawyers they know, like and trust. Your blog is an opportunity to build rapport and connect with your readers, and let them get to know you.

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Topics:  Blogs, Business Development, Marketing

Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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