Is shampoo more interesting than a law firm?

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There are few products more inherently boring than shampoo.

It’s soap.
For your hair.
Yet there have been some notable efforts over the years to differentiate it, or make shampoo seem more interesting or useful.  Clairol Herbal Essences took this to a ridiculous extreme (click here for a link), and significantly grew its market share.
 
 
 
 
 
 
 
Perhaps my favorite example is this Thai television commercial for Pantene’s “Chrysalis” shampoo, in which a young deaf woman triumphantly learns to play the violin.  If this doesn’t move you, you’re made of stone – it’s four minutes long and absolutely worth watching in its entirety.  Click here. 

 
 
 
 
 
My point is – Law is a profession full of real drama and incredible achievements.

Lawyers deal with human tragedy and success on an almost-daily basis.  We make astonishing business and technological achievements possible and help the weak overcome unimaginable odds.  Without lawyers, entire industries wouldn’t exist and global transactions wouldn’t be possible.  We help our clients accomplish absolutely amazing things.

 
 
 
 
 
So – if Pantene can make you cry while selling a low-end commodity like soap, why is most lawyer marketing so bland and boring?
Images (c) Pantene and Clairol

November 28 update:
A soapy-headed hat tip to Above the Law for the Non-Sequitors mention and the hilarious accompanying photo:

(All images copyrighted.)

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Topics:  Advertising, Marketing, Television Commercials

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ross Fishman, Fishman Marketing, Inc. | Attorney Advertising

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