Last week I did a National Law Journal interview with Adrian Dayton: Which lawyers need coaching? It was very enjoyable and if you are contemplating starting a client development coaching program in your firm, I think you will get some good ideas on who in your firm will get the most out of it. Adrian asked me why more firms do not have client development coaching programs. I replied:

Most firms don’t really understand coaching. There are two kinds of law firms. Those that see my coaching as an expense and those that see it as a revenue generator.