We attended yesterday the 2014 Disruption Day (thank you Digital Magics!). Here are some of the giveaways.
It is great to feel some positive vibes for start-ups and incubators. Despite the overall economic crisis in Italy, there is all it takes for a substantial growth in the Italian digital economy.
e-commere (and we did talk a lot about e-commerce trends also during #Fashionline) grew in the past year by 18%, reaching more than 11 billion Euro, with online advertising above 8%. Digital marketing and cloud services are steadily increasing.
Sector venture capital is still minimal (0.004%), with a low share invested in early stage technologies. Looking at the bright side, this means that there is a huge opportunity in terms of growth potential, as there are no reasons why the market should not reach proportions at least equivalent to that of other European countries (taking into account the overall market size).
The implementation of the “2.0 Growth Decree” will no doubt help in increasing the capital flows for innovative start-ups, particularly taking into account the tax deductions for start-ups (there are some delays, we do need to hurry up!), including, for instance, 19% from income taxable basis of the invested sums up to 500,000 Euro (for individuals) and 20% up to 1,8000,000 Euro (for companies).
We could write a lot about what still needs to be done (and you will also see in the future what we have been doing for start-ups!). There is however a general consensus about the substantial benefits that start-ups and incubators can bring to the overall growth of our economy. We can only start from there!