As consumers become more environmentally conscious, businesses are increasingly looking to add “green” claims to their marketing campaigns. However, before jumping in the green marketing bandwagon, it is important to make sure you can back up your claims.
The explosion of green marketing has resulted in increased scrutiny by both the federal government and consumers. Deceptive green marketing has become such a hot-button issue that it even has its own nickname—green washing. Businesses using green marketing are subject to a number of legal concerns, including Federal Trade Commission (FTC) corrective actions, consumer breach of contract lawsuits related to product claims, and false advertising allegations by competitors.
So how can businesses avoid a similar fate? The FTC’s Green Guide is an excellent resource for businesses looking to ensure that their green marketing claims do not lead to liability. Below are a few key tips to keep in mind:
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.
Business Organization Updates, Environmental Law Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Donald Scarinci, Scarinci Hollenbeck | Attorney Advertising