It’s The Way We’ve Always Done It -- Reluctance To Change In Professional Services Marketing


How strange that, for a group that so vehemently espouses change – the professional services marketers – we ourselves are so reluctant to change.

We are the imaginers, the thoughtful ones, the thought leaders, the innovators, the idea people (just ask us – we’ll tell you). We are the ones the accountants and lawyers depend upon for help in competing in a highly competitive world. For distinguishing our client firms from others, for using ideas to attract new business to them. And yet, nothing much has changed in what we do since 1977, when Bates first made it legal to compete with frank marketing – to use the promotional tools of marketing to attract new business.

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