Jack Bonner on Defeating Food Labeling Lawsuits

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Jack Bonner, President of A2W – Advocacy to Win, discusses the recent deluge of food labeling lawsuits and outlines what companies in the crosshairs can do to protect their brands, reputations, and bottom lines. With adversaries making an aggressive case in the Court of Public Opinion, both offensive and defensive strategies are needed to assuage consumer concern and convince an increasingly wary public that they can believe what they read in the grocery store aisles.

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