JDB 017: How to Create a Content Strategy & Protect Your Online Reputation

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Law Firm MarketingIn this week’s episode of the JDBlogger Podcast I go over why it is vital that you not only create great content but that you have a plan in place and know what it is you hope to accomplish with your blog or podcast.  Often the obstacle many attorneys face in content creation is knowing what they are going to write about.  It today’s episode I will give you a few tips on how to be more efficient in your content creation and reach your clients on a deeper level.

Finally, I will discus ways you can monitor what people are saying about you and your law firm online.  And, if you happen to end up with a negative review I go over a few different strategies on how to deal with that soit doesn’t harm your future online marketing efforts.

Tools of the Trade

This week’s Tool of the Trade is AWeber.  This is a great tool for those of you that collect email addresses on your website through an email opt-in form.  AWeber allows you to send out information, blog posts, etc. to those people who sign up through you website to receive updates.  It also has great analytic tools that allow you to see what articles are getting the most traction, who is opening your emails, and who is actually clicking through to get to your website.

 

Topics:  Business Development, Marketing

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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