On today’s episode of the JDBlogger Podcast I interview entrepreneur and ABA author Jeff Lantz. Jeff is the founder and CEO of Esquire Interactive a company dedicated to helping attorneys market their law practice. Prior to opening Esquire Interactive Jeff practiced law in the state of Arizona.
Recently Jeff partnered with the American Bar Association and published his latest book on legal marketing entitled “Internet Branding for Lawyers: Building the Client-Centered Website“. In this interview we will go into debt with Jeff on how lawyers can effectively brand their law firms, build a client base through their websites, use social media, and how you can stand out from the crowded legal market.
Tool of the Trade
This week’s Tool of the Trade is Last Pass. We have all experienced the frustration of trying to navigate online and remember all of the numerous passwords to the various sites. Last Pass is a great tool that stores all of your passwords for you and will auto-fill them when you log on to a specific website. It also can help you increase security by generating passwords for your various sites that are next to impossible for anyone to guess.