I have really been looking forward to this episode. Joe Pulizzi is one of the world’s leading experts on content marketing. He recently launched his third book, “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”
And on today’s podcast Joe shares with us insights and strategies on creating your law firm content marketing plan and how to use social media to drive additional business for your law practice. If you are getting ready to launch a new marketing plan for your firm or feel that you need to take everything to the next level this is a “can’t miss” episode that will give you some great ideas
and “take-aways” that you can implement immediately.
Tool of the Trade
This week’s Tool of the Trade is Evernote. In order to be successful at content marketing you have to be in it for the long-haul, and that means blogging several times a week for years. The struggle is coming up with relevant, interesting topics to write on day in and day out. This requires that you adopt a mind-set where you are looking for topics to write on everywhere you go.
Evernote is a great tool that can be added as an extension to your browser (I use Chrome) that allows you to “save” or “clip” articles, videos, audio, and other content to a folder that you can then access later. I use Evernote simply as a way to organize potential ideas that I can use for blogging.
If you want to learn all of the tips and tricks associated with Evernote I would also recommend buying the ebook “Evernote Essentials” by Brett Kelly. It is a great step-by-step guide on how to get the most out of Evernote.