On today’s podcast I interview the Neil Armstrong of legal blogging – Greg Siskind. Greg is an immigration lawyer working in Memphis who is credited with starting the first law firm blog ever back in 1997. Further, Greg is credited with starting the first ever solo attorney law firm website in 1994. In this interview Greg tells us his story on what blogging was like in a world before Google and shares his secret to maintaining an almost daily blogging schedule for the last seventeen years.
Greg will also share with us his thoughts on mobile legal marketing, including mobile responsive websites, using apps to market a law practice, and his thoughts on how you can be an early adopter of upcoming technology to give you a leg up on the competition. Recently Greg wrote an article entitled “Mobile Legal Marketing: Considerations Before Moving In” that appeared in the ABA Magazine “Law Practice”.
Tool of the Trade
This week’s Tool of the Trade is the new Facebook app known as “Paper“. Paper basically takes the regular Facebook newsfeed and displays it in a way that is much more visually appealing and focused on the photos in the individual post. It also allows you to add additional “sections” that allow you to access information from around the web such as information on sports, tech, etc.
This new app reinforced to me how important it is to have a good photo accompany each of your blog articles. For my law firm blog I get my photos at Istockphoto.com. I do have to pay for them but have found them to be much higher quality and simply much easier to find than when I was searching all over the web for a good photo. Check it out and let me know what you think over at the JDBlogger Facebook page.