Lawyers are, for the most part, a cautious bunch. After all, looking out for the pot holes of life is what we do best. So when it comes to our own marketing many of us have questions as to what we can and can’t do and say. Can I respond comments on my blogs? Can I put up someone else’s photo on my blog? Should I even have a blog? What are some of the ethical considerations? Is a blog advertising? Should I have a disclaimer on my site?
When it comes to online marketing it is easy to put information up on the web but difficult to control who actually reads it and what they do with it. For some lawyers the perceived risk is too much and they either don’t get involved or fill their blogs and websites with so many disclaimers that they lose all effectiveness.
It doesn’t have to be that way. Today on the JDBlogger Podcast I interview attorney/author Ruth Carter. Ruth’s latest book, The Legal Side of Blogging for Lawyers, was just released by the ABA and she answers all the above questions and more. You can learn more about Ruth and her practice by clicking HERE.
Tools of the Trade
In today’s Tool of the Trade segment I go over places you can get free photos to use with your blog posts that have the Creative Commons licensing. I also discuss why I now purchase all of my photos through iStockphoto.com.