JDB 052: Is Content Marketing Right for Every Lawyer?

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Content Marketing JDBloggerThis past week I had the opportunity to speak on content marketing and social media as a way to help bankruptcy lawyers grow their law practice. It was a great opportunity to meet some great people and to hear what challenges people were facing in marketing their law practice.  I had a few surprises, including how many attorneys attending the conference didn’t even have a website let alone a blog and further how many people were outright hostile to getting involved in social media as a way of building their law firm.

While I believe that every law practice will benefit from content marketing and social media interaction clearly not everyone attorney is willing or even interested in getting on board.  And while I think every attorney should do what they are comfortable with I believe that attorneys are ignoring this to their own peril.  The world is operating online and if you choose to ignore that you are choosing to ignore a huge segment of your community that could be paying clients.

In today’s episode I speak on three takeaways that I learned from the NACBA conference and why they are relevant to your law practice.John Skiba

Tool of the Trade

This week’s Tool of the Trade is nRelate.  nRelate is a great tool for bloggers that automatically populates the bottom of each of your blog posts with other articles that relevant to the topics that your potential clients are looking for – and not only that but it pulls in a thumbnail of the photo you have on each blog post.  Great tool for reducing your website’s bounce rate and keeping visitors handing around your website and reading multiple articles.

 

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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