EPIC has submitted comments to the Federal Trade Commission concerning "Advertising and Privacy Disclosures in a Digital World". The FTC is currently exploring ways businesses could improve privacy notices for mobile devices. EPIC pointed out that many of the techniques, such as privacy icons, suffer from the same problems as traditional privacy notices. EPIC recommended that the FTC focus instead on substantive privacy protections, such as those found in the federal Privacy Act, sectoral privacy laws, and the Consumer Privacy Bill of Rights, proposed by the White House. An earlier FTC report called for new privacy legislation and an FTC investigation documented privacy problems with mobile applications for children.

Please see full comments below for more information.