Advertising News & Analysis - July 12, 2012


In this issue:

- Email Marketers Win Decisive Legal Victory

- Why Care About Counterfeiting?

- Some Changes to New Jersey's Gift Card Law Take Effect September 1

- What is the FTC "Up To?"

- Change to CBP Policy Could Make Post-Import Pricing Adjustments Easier

- Upcoming Events

An excerpt from "Why Care About Counterfeiting?"

If you are selling a successful product via direct response, write Venable attorneys Gregory J. Sater and Christopher S. Crook in the July 2012 edition of Electronic Retailer magazine, it is being counterfeited somewhere. The pair write that marketers have transitioned from an "If I get counterfeited" world to a "When I get counterfeited" world. The article points out that "every company must decide for itself whether and to what extent to register its trademarks, copyrights and patents and to fight the counterfeiters" based on those intellectual property rights. It also shares insights from a number of leading direct marketing executives who discuss how their companies have combatted counterfeiting.

Please see full newsletter below for more information.

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