John Wooden's Last Loss and the Power of Trademark

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Every day, companies sign away valuable rights to their brand, logo, products, and services, thinking only of the immediate goal of the contract, rather than about the long term implications. Considering the marketing dollars routinely spent on building a brand, these contracts are frequently nothing short of a disaster.

Read more about how basketball legend John Wooden made this realization too late when he signed over the right to use his name to the LAAC.

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Eliot Wagonheim
Wagonheim & Associates, LLC

Wagonheim & Associates serves as general counsel to privately held companies throughout the... View Profile »


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