John Wooden's Last Loss and the Power of Trademark

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Every day, companies sign away valuable rights to their brand, logo, products, and services, thinking only of the immediate goal of the contract, rather than about the long term implications. Considering the marketing dollars routinely spent on building a brand, these contracts are frequently nothing short of a disaster.

Read more about how basketball legend John Wooden made this realization too late when he signed over the right to use his name to the LAAC.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Eliot Wagonheim, Wagonheim & Associates, LLC | Attorney Advertising

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