As our Minnesota-born Kris Humphries has now married into the Kardashian Klan, I thought I would check out what trademarks his in-laws have registered. Mother-in-law Kris Jenner (formerly Kardashian) has built an empire for her family. She manages the careers of her daughters through the company Jenner Communications that is very active in branding. Attorney Jennifer K Craft must be very busy with all of the intellectual property issues surrounding the Kardashian/Jenner brand.

The family has numerous trademarks. Kim Kardashian owns trademarks with her name that range from jewelry, clothing, cosmetics, perfume to entertainment. She has abandoned trademarks for Kimberly Kardashian and kimsaprincess. This is likely because Kim Kardashian is the lucrative brand she has been building through her reality shows. Indeed, her September wedding reportedly cost $10 million (although she did not have to pay for it). This free multi-million dollar wedding was one of the many benefits of having built a mega strong brand.

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