King James rules off the court, too


Even before all of the confetti has hit the ground and the last float on the celebratory parade has rounded the final corner of Main Street in the champions’ home town, commentators are, well, commenting on the potential endorsement windfall for the team’s star players.

For most celebrity athletes — even those who are less-than-household names — endorsement deals can be worth as much, if not more, than the athletes’ contracts with their teams.

Originally published in the Chicago Daily Law Bulletin on August 23, 2013.

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