My friend Kevin O’Keefe is debating the effectiveness of placing law firm blogs within the law firm website, as opposed to setting up each blog with its own domain name. Kevin clearly supports the idea of giving each firm blog its own domain, and wrote on this same topic last year.

An important piece of context here: Kevin’s most recent post refers specifically to larger firms’ blogs. I’m also assuming that he’s referring to firms that develop multiple practice area blogs and position those blogs as subdirectories (or subdomains) under the firm’s principal website.

Does this make sense? Mostly, yes; and because Kevin is addressing the larger firm scenario, I’ll agree with him. But before I give you the pros of putting a law firm blog on its own domain, let’s explore the counter-arguments, some of which are valid: