Earlier this year, I embarked on a months-long process of building a new, more sophisticated and customized website, which I’m happy to unveil at cogentlegal.com. This post will share some of what I learned about website design and law marketing through the process. Some tips that I cover include: research the websites of your colleagues and competitors, integrate the website design process into your strategic planning, clearly define your audience and design your site with the user in mind, and use color sparingly yet effectively.
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