Law Firm Marketing: How to Develop Referrals

Developing referrals is important for just about every law firm, and has the added advantage of being both low-cost and high-reward. To build a solid list of referrals, you will need to:

Classify – the two primary categories for referrals are current clients and strategic partners. Examine your client database to identify clients who have already sent you referrals, those that are happy with your service and are most likely to refer and those that might need some added attention or incentive to become a good source for referrals...

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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