Law Firm Marketing: Improve E-Newsletter Click Rates by Timing Delivery Right

A new study out from MailerMailer, an email marketing firm, shows that click rates for e-newsletters are lowest during work hours and peak at – get this – 3 a.m.!

The study also found that open rates were highest for e-newsletters that had subject lines of no more than 15 characters and lowest for those with 50+-character subject lines. Another argument for keeping it simple.


LOADING PDF: If there are any problems, click here to download the file.

×

Expand Your Reach

JD Supra gets your content noticed, increases your visibility and makes your marketing efforts hassle free...

Learn More  or  Schedule a demo